Watching "A Film About Coffee"

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Watching the beautiful "Film About Coffee" 
https://vimeo.com/ondemand/afilmaboutcoffee/92370761

Screen snapshot

Response of a coffee farmer tasting espresso for the first time in his life
Stunning landscapes and wonderful people on the coffee farms working so hard to produce brilliant coffee beans. Almost shocking contrast between the farmers who talk sparingly and truthfully and footage of barista championships where participants talk like robotic actors, a lot of self inflicted stress covered up by endlessly rehearsed plastic-text.

 Some notes after watching:

 1) Beautifully filmed and produced

2) In part a commercial for a few hip coffee firms

3) Very very impressive to see how much work the farmers do for very little money

4) Teaches the public nothing about what roasting is exactly, apart from the standard romantic clips of tumbling beans, same about grinding and extraction, so people are impressed but do not learn much. As such not inspiring the audience to brew great coffee at home. It tells them to get it at remote famous coffee places.

5) Fun contrast between the “real” people on the farms and the “stressed out hipsters” at the barista championships

I do not want to give the hipsters a hard time for their attitude because they are the ones who pioneered the specialty coffee so they must be forgiven for any mild histrionics. Baristas do not make a fortune so let's give them a break and let them enjoy the fame!

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