Watching "A Film About Coffee"
Watching the beautiful "Film About Coffee"
https://vimeo.com/ondemand/afilmaboutcoffee/92370761Screen snapshot |
Response of a coffee farmer tasting espresso for the first time in his life |
Some notes after watching:
1) Beautifully filmed and produced
2) In part a commercial for a few hip coffee firms
3) Very very impressive to see how much work the farmers do for very little money
4) Teaches the public nothing about what roasting is exactly, apart from the standard romantic clips of tumbling beans, same about grinding and extraction, so people are impressed but do not learn much. As such not inspiring the audience to brew great coffee at home. It tells them to get it at remote famous coffee places.
5) Fun contrast between the “real” people on the farms and the “stressed out hipsters” at the barista championships
I do not want to give the hipsters a hard time for their attitude because they are the ones who pioneered the specialty coffee so they must be forgiven for any mild histrionics. Baristas do not make a fortune so let's give them a break and let them enjoy the fame!
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